Higher standards for a
healthier future
Empowering
consumers
to
make
healthier,
informed
grocery
choices
*
Empowering consumers to make healthier, informed grocery choices *
Who we are
At the Good Food Collective, we believe everyone deserves access to nourishing, wholesome food. We are a coalition of brands, organizations, and experts united in our mission to create a healthier future by driving transparency, higher standards and empowering people to make informed, conscious food choices at the grocery store.
We are dedicated to bringing more transparency to the food industry— from production and labeling to packaging— so consumers have knowledge they need to choose products which align with their values and lifestyles. By working together, we can drive positive change. Through our collective efforts, we aim to rebuild consumer trust and advocate for a healthier, more sustainable future for generations to come.
What we do
Front of Pack Nutrition Labeling
Influence and advocate for the implantation of mandatory front-of-pack nutrition labeling in the United States to ensure new regulations benefit consumers and the food industry.
Packaging Transparency
Bring more transparency to packaging imagery and messaging, not currently regulated by the FDA, to ensure food companies can’t misrepresent the contents of their products.
Ban Unsafe Ingredients
Work towards removing unsafe ingredients, including harmful chemicals and additives, from our food supply.
We are committed to:
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Always supporting:
- food companies who commit to real food always being the primary ingredient
- being transparent about ingredients in products
- using truthful messaging and imagery
- making it easy to understand what is in and not in products
- empowering consumers with knowledge to make healthy choices
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Never supporting:
- using deceptive imagery on packaging
- using cleanwashing, greenwashing or misleading messaging on packaging or in advertising
- limiting information helpful to consumers decision making
- marketing unhealthy products to kids
- using artificial and synthetic additives or ingredients such as dyes, flavors or sweeteners
“
We all deserve to have a chance to eat better than the options we had growing up. And the food industry should be working to help, not hinder.
Daniel Goetz Founder/CEO at GoodPop
Learn more about our mission!
Together, we can drive positive change in the food industry. If you are interested in joining the Good Food Collective, we would love to hear from you!
Please fill out the form below and we will be in touch! THANK YOU for your interest!